Axon Local Media

How do you reach new customers?

Prior to the internet, advertising locally consisted of making sure you had an ad in the yellow pages and a spot in the local paper. To attract new customers you'd put up some fliers, buy some billboard space, get a radio spot and maybe a television commercial.

The internet has changed the entire advertising paradigm as people generally no longer open the phone book, many local papers have disapeared, even listening to local radio and watching local television stations have been largely replaced with internet radio, cable and Netflix. Which is great, for reaching a nationwide or even global audiance, but not so great for local advertisers.

All of the most effective ways of reaching new prospects have been entirely or at least partially displaced by their much less local internet alternatives.

Internet advertising is without a doubt a very effective means of reaching a targeted audiance group (For instance people that are interested in photography can easily be targeted with a facebook ad, as well as people who share a love of hairless cats, drive sports cars, or are Packer fans. All easily targeted with online advertising campaigns).

I've spent years and have done very well building websites, advertising campaigns, and performing SEO for both furtune 500 and small business ventures alike. Well enough that I've become invested in a number of small businesses.

However

I've come to realize, the shift in advertising methods has left a large gap in being able to reach a nondescript local customer, for instance as a restaurant owner, I want to find prospects in my general vicinity that are hungry or will eventually become hungry. As a graphic designer, I want local people to know that they can turn to us for signs, apparel, banners and specialty printing, but am not intereseted in advertising online or performing the same services for non-local customers.

The only effective method I was able to find to market to anyone/everyone in a general vicinity is through rather expensive billboard advertising.

Research shows:

71% of Americans consciously look at billboard messages they pass and many learn about an event or restaurant they later attended.
37% report looking at an outdoor ad each or most of the time they pass one.
58% learned about an event or restaurant they were interested in attending by viewing a billboard.
56% of Americans mentioned a billboard they found funny in conversation
26% noted a phone number written on a billboard and 28% noted a website address written on a billboard

Billboards however, are limited in number and location, often require an expensive contract, and changes incur additional charges and take time to get done.

So I started a new venture that uses the effective billboard model without any of the downsides. Our digital billboards are supercharged with a shielded web integration allowing advertisors to add, change, or move their advertisement to additional or new locations instantly and our most popular subscription rate starts at only $35/month!

Create an account to get started, contact Floyd Baker for a personal demonstration or if you get hungry, go check out the one at my restaurant.

Digital Advertising Maintains Top-of-Mind Awareness

Does your customer like what you have to offer? Maybe she does, but maybe not enough to buy it yet. A study by Baymard Institute revealed that the average online shopping cart abandonment rate is 68.53% and the brick and mortar storefront customer wanting to purchase but not doing so is even higher. And that’s where digital advertising has a major advantage. While it would be creepy and desperate to waylay that customer outside your store and beg her to come back to make a purchase, with digital advertising she'll be reminded again and again without you seeming like a stalker.

Through a digital ad with Axon Local Media, you can stay in front of her to suggest one more time that she purchase that item. Digital advertising can keep you in the forefront of your customers mind and keep that sale from slipping away.