Axon Local Media empowers you to create effective local advertising.
Our Mission
Axon Local Media Advertising's goal is to provide advertising and marketing to locally owned and operated business, encouraging visitors and the community to shop locally while building their awareness to the local offerings.
How it works
We have spent years building an advertising network that will increase ROI while maximizing exposure, awareness and sales for our advertisers. Advertisers create digital ads on our easy-to-use interface (creating your ad could be as simple as uploading an already-existing ad or picture or by having our professional designers create an ad for you. How to Create an Ad). Which then display on our miniature billboard style "ad players" placed in strategic locations in local businesses.
Benefits the locals
Local-area residents benefit by receiving the latest local-businesses information, services, and promotions they otherwise may not hear about. Our ads are even interactive and may contain coupons within their QR codes that local businesses offer. Preview Axon Local Media Ad Players
Benefits area visitors
Tourists and Visitors benefit by quickly being able to learn about services in the local area. They will be able to scan a QR code to receive directions and contact information for all the local businesses advertising with us in the area. Preview Axon Local Media Ad Players
Benefits local advertisers
Businesses advertising with Axon Local Media will have their advertisement shown to local and area visitors. Advertising locally to these potential customers provides a significantly-higher return on investment for advertisers than other forms of print or online advertising because it is a combination of the best attributes of both. Digital ad players are a great way to display information, distribute promotional offers, find new employees, or generate new business and stay in touch with the local community. Login or Create an account right now
Role and benefits to the advertising host
The advertising host may receive a portion of advertising revenue for hosting the Axon Local Media Ad Player at their business in front of their customers or the host can receive discounted advertising, specialty placement, or the option of having their own ad player that they can use to announce or promote any hourly, daily, weekly, or monthly message they want their customers to see. To host an "Ad Player" at your location, call Floyd Baker at (763) 443-7238 or Contact Us
Customer Acquisition Cost: “The One Thing That Can Determine Your Company's Future” - Floyd Baker
Calculating your Customer Acquisition Cost
The CAC is easy to calculate: It's a company's total marketing and sales costs divided by the number of newly acquired customers in the same period. If a company spent $1,000 on marketing and acquired 10 new customers, its CAC would be $100.
Marketing + Sales
Newly acquired customers
What is a good Customer Acquisition Cost ratio?
A good reference point is to aim for the Customers Lifetime Value (the total net profit a company makes from any given customer) to be three times the CAC (i.e. have a 3:1 ratio). If the ratio is closer to 1:1, you are spending too much on marketing and may need to re-evaluate your target market or adjust your product and service offerings. If it's 5:1 you are spending too little, and in fact, probably significantly missing out on business and increased profitability.
Why is Customer Acquisition Cost important?
CAC allows businesses to directly correlate the value of each newly acquired customer and to calculate the resulting ROI of an acquisition. Ultimately allowing you to maximize the profitability of your business with effective advertising!